Swag — the promotional merchandise intended to boost the visibility and brand of your business. But on the flip side, swag can often be a bane. It’s impractical, low-quality junk destined for the landfill.
That is, unless you can harness its power and provide giveaways that consumers, vendors, and employees actually want. How to find or create that perfect item for swag campaigns isn’t always obvious. You need something equally useful and valuable, and ways to manufacture and distribute your branded swag accordingly.
Enter the newfound world of the top swag platforms.
A swag platform, or swag management platform, guides you throughout the process. From creating branded merchandise to storing and distributing it, these software platforms turn tchotchkes, throwaways, and ho-hum merch into thoughtful, pragmatic company swag.
Whether you’re struggling to create swag perfection or the logistical issues that accompany it, these top swag platforms will ensure your swag becomes a practical part of your recipients’ everyday lives.
The right swag is an integral part of any trade show, webinar, or other promotional activity, and the top swag platforms streamline all or part of the process through a variety of features. However, you should still take a few features into consideration when you’re selecting a swag management platform, including:
After you’ve figured out the best features for your organizational needs, you’re ready to compare the best options available. To jump-start your search, we’ve included some of the top swag platforms. Compare their capabilities and features, and hopefully, you’ll find one that perfectly suits your needs.
For globally distributed teams, few corporate swag platforms are better than PerkUp. With worldwide warehousing networks spanning the US, UK, Europe, India, Hong Kong, and Australia, PerkUp excels in international shipping, enabling your company to engage in corporate gifting or send promotional products globally.
This all-in-one platform is also perfect for the swag-centric organization, offering:
Beyond branded items such as hoodies, t-shirts, tumblers, and water bottles, PerkUp also handles curated gifts for employee recognition, incentives, and automation of gifts and swag for onboarding new hires. Granulated pricing also provides an excellent way to meet your budgetary needs. From brand awareness to promotional items, this top swag platform has everything you need in one convenient place.
When you need quality swag or branded gifts for an online event, you may feel the pressure and hassle of crafting the gifts yourself. Hoppier specializes in digital gift cards that users can send to over 60 countries. With Hoppier, you can side-step the process of designing swag, allowing guests to choose the gear, food, or drink they want, exactly when they need it.
While Hoppier isn’t a top swag platform in the traditional sense, its gift cards allow you to curate an experience for clients or customers by handpicking the vendors or providers where the cards can be used. These same gift cards are also ideal for virtual swag bags for your next webinar or online event. Some choices for your swag include e-commerce stores like an online swag company, meal delivery services, or other gifting platforms that pertain to your target market.
The coup de grâce of Hoppier is that any unspent funds on any gift card go right back into your account, eliminating waste and funding your next round of gifting campaigns or swag ideas. And with a user-friendly dashboard, tracking options, and receipt capture, you have everything you need to make a lasting impression.
Trusted by thousands of big-name companies, including Bravo, Pinterest, Spotify, Amazon, and Starbucks, Swag.com offers a diverse range of swag options and a swag shop, along with quick and simplified shipping methods.
What separates Swag.com from its competitors and enshrines it as one of the top swag platforms is its seemingly endless amount of offerings based on your needs, including:
SwagUp is another one of the best swag platforms, giving you versatility and simplicity in every step. International shipping, swag storage, holiday gifting, and swag creation & design highlight the top-notch features on the SwagUp platform.
The SwagUp Process is perhaps the standout feature of the platform, walking you through various swag options to find the perfect item to distribute. With the help of a “swag expert,” you can select items from top brands, review custom mockups, and ultimately, craft items that differentiate your swag from competitors or other companies.
Another benefit of SwagUp lies in its pricing. Small companies or startups can use the free version to get their swag, while larger organizations can scale with packages between $99 and $999.
Swag isn’t just confined to promotional items and giveaways. It’s a versatile item that can be used in myriad ways. And that’s just what Printfection sets out to perfect.
Printfection’s platform provides many of the same services as other platforms — international shipping, swag customization, dropshipping/warehousing, and more. But this top swag platform guides you through many of the uses of swag that can benefit your business.
Through the platform, you can use swag to:
Printfection also works with some of the biggest names in retail to create high-quality goods that never end up in the donate pile. The North Face, Apple, CamelBak, Patagonia, Osprey, and Carhartt are just a few of the options you can use to create amazing swag your clients and team members will enjoy.
Combining data-backed campaigns with rewards for your top customers, reps, and sales team, Reachdesk is the top swag platform for B2B enterprises. Reachdesk gives you the ability to personalize and automate swag and gifting at scale, connecting with popular CRMs and marketing suites.
What really stands out is Reachdesk’s measurable ROI, which allows you to track each gift or swag item sent and optimize your strategies in real time. Paired with events fulfillment, personalized gifting, and creative services, Reachdesk is a solid entrant in the swag management platform space.
SwagMagic is a scalable swag platform, offering kitted swag boxes and on-demand swag for small and large organizations alike. On-demand ordering is the top feature of SwagMagic, eliminating the need for storage or warehousing by your company or SwagMagic itself.
Another handy feature of SwagMagic is its trending template selection. Select templates based on the occasion — such as onboarding, exemplary performance, or milestones — and get suggested swag based on current or personal tastes.
If you want to make a unique swag package, you can select custom-branded boxes, video messages, or a branded digital experience to accompany your swag. With plenty of options boiled down to a simple interface, sending amazing swag has never been easier.
Let’s face it. Employees and customers have grown tired of the same old swag, so give them something they want with help from Gemnote. Trusted by companies such as Reddit, Google, and Sephora, Gemnote designs, sources, and ships memorable, high-quality merch and swag that delivers an instant impact — with an emphasis on sustainability and a personal touch.
While some of the other top swag platforms offer expert help, Gemnote takes it one step further, allowing you to request a personalized proposal for new swag items. Once you have a basic idea of what swag you want, you can select from over 1,000 suppliers to create your one-of-a-kind swag item.
You even have the option to allow Gemnote to create a unique spin on your company colors and logo for a product that’s impactful. While Gemnote’s software is easy to use, the human-first touch from their team ensures no question goes unanswered while getting attentive service.
Only you know exactly what type of swag platform you need, so go with a product that gels with your budget, company size, and time constraints. Armed with a top swag platform, you can impress your team and customers, raising brand awareness and bolstering your company's image.
Ready to 2x your global engagement at your next event, with Ox stress?
Make Hoppier your unfair advantage today, schedule a demo
Ready to 2x your global engagement at your next event, with Ox stress?
Make Hoppier your unfair advantage today, schedule a demo
Ready to 2x your global engagement at your next event, with Ox stress?
Make Hoppier your unfair advantage today, schedule a demo
Ready to 2x your global engagement at your next event, with Ox stress?
Make Hoppier your unfair advantage today, schedule a demo
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