The Complete Guide to Employee Lunch Card Programs

Dining in the office is a particularly polarizing event that invites critiques, diet-pushing, pungent aromas, and an ostensible break from work. Yet from another perspective, it’s perhaps not the eating itself; it’s the inflationary, expensive cost that gets the stomach churning.

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Comparing tools for recurring meal benefits? Start with our review of the top employee stipend platforms.

Hoppier platform data: Food and delivery brands (Uber Eats, DoorDash, Starbucks, Chipotle and friends) make up about 34% of all gift card redemptions on Hoppier - more than Amazon. The average food redemption is small and frequent: about $19 at Starbucks and $33 on Uber Eats, which is exactly the shape of a recurring lunch benefit. See the full breakdown in our employee appreciation gifts data.

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However, in your office (or virtual office), everyone’s gotta eat, and one long-term adage may still hold: There’s no such thing as a free lunch.

But with employee lunch card programs, maybe there is. Also known as meal vouchers, food vouchers, meal allowances, or meal tickets, lunch card programs provide much-needed nutrition and employee satisfaction during the average workday while the employer foots the bill.

Call it a fringe employee benefit or a perk, but lunch cards aim to quell your staff’s hunger while keeping them happy and productive. In this complete guide to employee lunch card programs, we’ll discuss the benefits, how to set up your program, the nasty pitfalls, and the inevitability of taxes.

Get hungry; we’re ready to dive in.

The Delicious Benefits of Employee Lunch Card Programs

Employee lunch card programs are certainly a benefit for team members, but employers also capitalize on this perk. In this win-win scenario, no one goes hungry while everyone gets a piece of the pie.

Employer Benefits of Lunch Card Programs

Despite the initial cost, employers can reap the benefits of employee meal cards. While every case is different, the concepts behind the benefits and the statistics that support them don’t lie. Here’s how employers can win through meal allowances.

Attracting and Retaining Talent

According to a study from the U.S. Bureau of Labor Statistics, the median number of years an employee stays with a company is only 3.9 years. Add that hiring a new employee instead of retaining an existing one can cost up to four times their salary, and you’re in quite a predicament.

The only sensible answer is to offer perks, with employee meal programs being a focal point. When you buy meals for employees or offer quick reimbursements, you provide an unbeatable benefit that attracts top talent and improves retention.

And if you’re looking for young blood, one survey showcased that Gen Z workers would be 72% more likely to join a company -- a staggering statistic if you have an aging talent pool.

Flexibility

If you have remote workers or a hybrid team, flexibility is essential. The last thing you want is staff going AWOL on a lunch break when you need them. Conversely, you don’t want employees to skip lunch altogether. Doing so can actually limit productivity and eliminate an essential time to unwind and decompress.

With a meal program, you have multiple options to feed your team. Online staff can opt for food delivery services so they’re home when you need them.

In-office teams also benefit from employee lunch card programs. If your budget allows, an on-site cafeteria or cafe for team lunches streamlines the often time-consuming process of going out to lunch. One ornery waiter or kitchen staff member can cause lunch to take one to two hours.

Employee lunch card programs give you the flexibility to keep your employees right where you want them - when you need them - without limiting the perception of dining options or eliminating a vital time to relax, recharge, and eat healthy.

Administrative Relief

If you offer meal stipends, good for you. You’ve realized the unlimited potential of boosts to morale and the employee experience.

Despite its advantages, this can also create a hassle. When administrative staff has to manually enter each stipend or reimburse employees, it creates a bottleneck and pulls them away from other important tasks.

Comprehensive employee lunch card tasks eliminate this burden through automation. Since lunch cards are the same amount every week, there’s no need to painstakingly input different numerals and decimals. Your expenses are tracked instantly and consistently. Simply select a weekly budget, set it, and forget it.

Support Employee Well-Being

You may not be able to choose what an employee eats, but you’re supporting employee wellness simply by giving them a free meal and time to eat it. Statistics show that daily breaks throughout the day drastically improve employees’ mental and physical health.

Free meal benefits can also improve employee productivity, bolster job satisfaction, and improve work-life balance - all facets that lead to happier, healthier employees.

Despite these benefits, many employees still don’t take lunch breaks. Whether it’s a long-term habit or driven by company culture, skipped lunches are detrimental in the long run. Lunch cards aim to fix this issue and, in the process, boost workforce satisfaction.

Employee Benefits of Lunch Card Programs

Employees love free meals, but a lunch card program also has a myriad of upsides for your entire staff. Beyond eating at no cost, employees can enjoy subtle benefits that make their mind, body, and wallet feel better.

Flexibility (Again)

Employee lunch vouchers offer plenty of meal options for even the most finicky eater. Depending on the program you enact, employees can eat at local restaurants, national chains, or get DoorDash sent right to their doorstep. With so many options, you probably won’t find a more ecstatic group of well-fed employees ready to sink their teeth into the next project.

Budgeting Assistance

Let’s face it. Eating out has gotten more and more expensive over time. According to a Business Insider study, the average American spends over $7,000 on food annually, with over $3,000 dining out. As prices have gotten out of hand, so has people’s ability to budget. It’s difficult to say no to lunch with coworkers, even if money is tight.

A meal program with multiple food options prevents staff from stressing about meal expenses - and putting their money toward health, family, and retirement.

Convenience

Every time an employee goes out to eat, they need to have cards or cash. Plus, the bill-splitting at the end of a meal can be even more of a headache. With only a prepaid or virtual card, employees can eat at their own pace without cash, cards, or hassle.

How To Start Employee Lunch Card Programs in 5 Easy Steps

If you’ve come this far, you can easily see how an employee lunch card program benefits both employers and employees. Now, it’s time to turn this program into reality. With our step-by-step guide, you can transform a tedious, complex process into a streamlined one.

1. Poll Your Team

The first step to a successful employee lunch card program launch is to poll your team. Send out an anonymous survey or poll that addresses these questions:

• Overall interest in the program; if there’s no interest, don’t worry about the hassle
• What food options would they like
• How much flexibility is required
• Ask them to pose any questions or express concerns about the program

2. Create a Budget

Creating a budget can feel like a cumbersome task, but if you follow our simple steps, you can make quick work of the most mundane part of the task:

• Define your program goals: While employee engagement and morale are integral, what else do you aim to achieve? Will a healthier or organic agenda cost more? What level of food quality do you want?
• Estimate attendance: Gauging attendance isn’t easy, but you can use other perk and benefit signups as a rubric. If that doesn’t work, use your preliminary poll response as a signal.
• Set spending limits: Create a daily limit for each individual, which is typically between $15 and $30 per person.
• Don’t forget administrative costs: Setting a spending limit matters, but remember to factor administrative costs into your final budget.

If you follow these steps, you should have a clear idea of how much to budget. And if you don’t like the numbers, adjust accordingly.

3. Select the Lunch Card Type

Lunch cards are somewhat standard, but you basically have three options. Each is simple, but your choice depends on your needs and your employees' dining preferences. The three most popular lunch card types include:

• Prepaid cards: As the name implies, prepaid cards come loaded with funds for a given period, typically weekly but sometimes monthly. These cards usually have the Visa, MasterCard, or AMEX logo and can be used anywhere, as long as they're within your meal allowance rules. You should also decide whether you want physical cards or digital cards. We encourage digital options, as they’re more convenient, easier to carry, and available on mobile apps like Google Wallet.
• Employee-specific cards: If you want more control or you have a deal with local or national restaurants, this is the ideal card. They’re designed specifically for use at partner restaurants or food providers. In some instances, inking a deal with a restaurant group can also give you discounts, so it’s definitely something to think about.
• Employer restaurant cards: These cards are easy to understand. If you have an on-site cafe, restaurant, or cafeteria, these are the cards you need. Otherwise, opt for a prepaid or restaurant card.

4. Choose a Provider

After you’ve chosen a lunch card type and dining options, select a provider that matches your needs and budget. At Hoppier, we’ve compiled a list of some of the best employee meal providers to narrow down your search. This includes:

• Hoppier
• Edenred
• Swile
• Sodexo
• GrubHub
• Sharebite
• DoorDash

5. Follow Up With Your Staff

Introducing any new program to employees can be confusing. Hold a quick team meeting, walk everyone through the process, and ask for questions.

A few weeks or months after you launch the program, hold an in-office or Zoom meeting where employees can ask follow-up questions. With any luck, you should see a great increase in participation, understanding, and satisfaction.

How Much Should You Put on a Lunch Card?

Most programs land between $15 and $30 per person per day in the US, but the structure matters as much as the amount. Three shapes we see companies use:

• Daily allowance: a fixed amount each workday ($10 to $30). Best for recurring lunch benefits; unused daily balances return to you, so you only pay for lunches actually eaten.
• Weekly or monthly allowance: one larger budget ($50 to $150/week) the employee paces themselves. Less admin, more flexibility for people who batch a nicer lunch or two instead of eating out daily.
• Partial subsidy vs full coverage: a $10 to $15/day subsidy signals the company is chipping in for lunch; full coverage ($20 to $30+) works as a genuine meal benefit and shows up in retention conversations. Start partial - you can always raise it, and raising a benefit lands better than cutting one.

Whichever structure you pick, comparing tools first helps: see our reviews of the top team lunch platforms and the top meal stipend platforms.

Running broader lifestyle budgets too? Our comparison of the top employee stipend platforms covers the non-food side.

Taxes & Lunch Card Programs

Taxes are an inevitable nuisance in the world of employee meal vouchers. Unfortunately, few meal programs qualify for the IRS’s de minimis fringe exemption rules. Only occasional snacks and drinks would prevent you from paying taxes.

As a result, meal card programs are a taxable benefit you need to address. No matter the cost of the program, you need to withhold 7.65% of the total cost of each individual’s meal vouchers and pay it as part of your FICA taxes. Consult your accounting department or the IRS website for efficient ways to process these tax payments.

Get Your Eat On With Help From Hoppier

No matter your employees’ tastes or your budget, Hoppier simplifies the entire employee lunch card program with plenty of features. With a meal voucher initiative powered by Hoppier, you’ll get:

• The ability to send digital gift cards that double as meal vouchers to recipients in over 60 countries
• 24/7 customer support
• Reloadable cards
• Card customization to reinforce your brand
• Refund of any unspent funds on the card at expiration to jump-start your next week or month on meal vouchers
• Available to use at over 500,000 restaurants, grocers, and vendors
• MasterCard or Visa logo - so it’s always accepted everywhere
• Real-time spend tracking
• Complete control of spending limits and meal allowance rules

With so much to offer, Hoppier is the go-to choice for employee lunch card programs. Get started with Hoppier to see how we can get your meal allowance initiatives from concept to your staff’s bellies.