Attracting new customers is one of the most expensive expenditures that companies face. According to one study, the average customer acquisition cost across 10 industries is $606. Multiply that by each new customer, and you’re looking at a sizable investment for even low to moderate growth.
Though networking and initial discounts have their rightful place in acquisition operations, user reviews have become a low-cost way to nab new customers. At the forefront of this new customer-acquisition strategy are the two largest customer-review websites — G2 and Capterra.
While Capterra came first, G2 has established itself as perhaps the preferred platform for capturing positive reviews. With higher perceived quality, in-depth reviews, and the potential to optimize your search engine results, the online review provider provides another avenue for potential customers to find you.
However, convincing users to give their insight and opinions isn’t always easy — even for satisfied, happy customers. You need to sweeten the pot, so to speak, and apply a few simple steps to ensure you land more reviews.
If you want a low-cost customer-acquisition strategy that works for you with minimal effort, use this step-by-step guide to get more G2 reviews.
The idea of getting more customer reviews may seem obvious, but there’s more to it than you might realize. Learning how to get more G2 reviews certainly bolsters brand visibility, but it’s the overarching force behind customer decision-making.
According to G2, 93% of customers say online reviews influence their buying decisions. That’s a use case that’s too important to ignore. With the vast majority of customers selecting a product based on others’ opinions, the G2 review platform (and other review sites) offer an ideal opportunity to build trust, boost credibility, and drive sales through customer feedback and the customer experience.
When customers feel like they’re making informed decisions through their own research, they’re more likely to act upon that research. Through unbiased information, the customer feels like they have complete autonomy to purchase what they like — not a subjective result of an advertising campaign.
High-pressure or even moderate-pressure sales tactics are the least effective way to convince customers to buy. With the advent of internet reviews, the well-informed customer replaces pushy salesmanship with in-depth software reviews and insight into a product's customer success and customer experience.
Advocacy for a product — even among strangers — is a form of social proof that’s been tied to successful product marketing and customer outreach. You may not consider a review that important, but when potential new users try new products, reviews serve as no-pressure, transparent sales pitches.
Every marketing manager knows how important SEO is to their online marketing campaigns and demand generation. But imagine getting all the benefits of SEO without the need for content calendars, articles, and social media posts. That’s just what happens when you master how to get more G2 reviews.
SEO and GEO (generative engine optimization — think ChatGPT and Gemini) love, love, love reviews, often using any number of reviews as part of their mentions and citations. For almost any SaaS company, getting your name on these review pages, and subsequently, at the top of Google searches and large language models (LLMs), should substantially boost your SEO efforts.
The gravity of user reviews can’t be understated. It’s not an all-encompassing solution to generate leads and improve marketing and sales, but it’s undoubtedly a pillar of your online footprint and visibility.
If you want to learn how to get more G2 reviews, follow these easy-to-apply steps.
You obviously can’t get any G2 reviews without being on the website. The good news is that creating a profile is easy in just a few simple steps:
That’s it! It’s a simple first step to learning how to get more G2 reviews.
Net promoter scores, also known as NPS scores, are customer loyalty metrics that ask customers to rate their likelihood to recommend a product or service after a purchase, typically on a scale of 1 to 10. This follow-up question may not seem important, but it narrows and strengthens your efforts to find a suitable reviewer.
Those who would recommend your product at a 9 or 10 — also known as promoters — are prime examples of how to get more G2 reviews. These individuals are far more likely to take the time to give you a review. For good measure — and to narrow your scope even more — you can ask a follow-up question, such as what you could improve or what they liked the most.
Once you have a few NPS promoters, you can reach out to them for further reviews. Ideally, you’d have a pop-up on your website that lets them enter their information or directs them to the G2 website.
However, early adopters who are still learning how to get more G2 reviews may have to do this manually. In this case, use the customer's email address or phone number to follow up on their NPS responses.
Regardless of how well a customer rated your product or service, getting people to leave reviews is still an uphill battle. In most cases, a customer has no incentive to give you a review. Unless they’re one of your super fans, don’t expect them to drop what they’re doing to provide you with a glowing review on G2.
Instead, you have to give them something for their trouble. Most commonly, you can do so with a digital gift card. Even in the $5 to $10 range, you provide enough value to get a review, but you don’t pigeon-hole them into using your product only. Alternatively, you can offer future discounts on products or services as your reward.
Make 100% sure to state in your outreach that it’s a thank-you gift — not a reward for a positive review. You should also double-check with G2’s incentivization program to ensure that you’re not violating any of their policies. G2 checks every review to ensure they’re authentic; don’t jeopardize your spot on the site through poor communication.
Once you have a few reviews on G2, or you’re expanding or growing your product or service, you can automate the process to save yourself some time. The ideal way to automate the process is to send out an NPS question or a small questionnaire about a week after the customer’s initial purchase. You could also include in-app prompts after checkout to find more reviewers willing to put in a good word, albeit honestly and transparently, about your product or website.
Now that you have a basic understanding of how to get more G2 reviews, you’re hopefully ready to make a move in the right direction. If you want to improve your review collection functionality or build integrations to automate the process, Hoppier can help.
As a digital gift card provider, Hoppier offers the rewards you need to encourage users to submit review requests. Hoppier partners with Reviewgenie, which uses positive NPS scores or milestones to target the ideal potential reviewers, initiate reward requests, and send gift cards.
Reviewgenie helps you identify which users are ideal choices for reviews, but you still need incentives to sweeten the deal. Hoppier fills this void by providing a foolproof way to send gift cards to reviewers and by simplifying your workflows.
Once you’ve created a Hoppier account, log in to the website and start a new program. Name your program “user review incentives” or something similar. Then customize your digital gift cards by adding your company logo and colors.
After you’re satisfied with how everything looks, choose an amount for each gift card, an expiration, and specific vendors (or leave it open-ended). Every gift card has the Visa logo, so if you don’t choose particular vendors, your user can use the card wherever they see fit.
Finally, send your gift cards. You can even use a template to help you create a thank-you message for your valued customer. As a bonus — and to jump-start your next G2 reviews campaign — any money left on the card after expiration goes back into your account, eliminating waste in the process.
And don’t forget! Hoppier is also ideal for onboarding, client gifting, employee appreciation, and more. Whether you’re capitalizing on how to get more G2 reviews or giving a gift to those who help your business prosper, Hoppier’s along for the ride.
Ready to 2x your global engagement at your next event, with Ox stress?
Make Hoppier your unfair advantage today, schedule a demo
Ready to 2x your global engagement at your next event, with Ox stress?
Make Hoppier your unfair advantage today, schedule a demo
Ready to 2x your global engagement at your next event, with Ox stress?
Make Hoppier your unfair advantage today, schedule a demo
Ready to 2x your global engagement at your next event, with Ox stress?
Make Hoppier your unfair advantage today, schedule a demo
Our team will support you, to make your programs a success
Amazing customer service
Average 4 minute response times
International coverage
