50 Amazing B2B Sales Tools to Drive Sales Productivity and Close More Deals

Cassy Aite
August 29, 2022
50 Amazing B2B Sales Tools to Drive Sales Productivity and Close More Deals

Does using B2B sales tools make any difference?

Well, let’s see: they help you better understand your prospects. Craft personalized pitches that leave an impression. Reach out to and engage with multiple prospects. Automate manual work to save (a lot of) time. Improve productivity to drive sales and revenue.

It’s safe to say B2B sales tools are the very X factor that helps you close more deals.

You’ll find software or tech for almost every phase of the sales cycle, but not every option is worth your money. Read on to see our top picks for the best B2B sales tools and software to streamline sales and boost customer engagement.

The best B2B sales tools

Here’s a quick rundown of the tools we’ve covered for each sales activity:

CRM software tools

  • HubSpot
  • Salesforce
  • Pipedrive
  • Oracle
  • Zoho CRM

Sales engagement tools

  • Hoppier
  • Outreach
  • Salesloft
  • Braze
  • Clearbit

Sales prospecting tools

  • Zendesk Sell
  • Leadfeeder
  • Vainu
  • Zoominfo
  • Gong

Sales productivity tools

  • Calendly
  • Zoom
  • HelloSign
  • Qwilr
  • LeadIQ

Sales enablement tools 

  • Guru
  • Dooly
  • Albacross
  • Salesforce
  • Adobe Marketo Engage

Sales forecasting tools

  • SPOTIO
  • InsightSquared
  • Workday Adaptive Planning
  • Aviso Predict
  • Map My Customers

Sales payout and commission tools

  • QuotaPath
  • Xactly
  • Oracle
  • Performio
  • Spiff

Customer revenue optimization tools

  • Clari
  • Zomentum Grow
  • Aviso
  • Planhat
  • ClientSuccess

Configure price quote (CPQ) tools

  • Conga CPQ
  • Oracle CPQ
  • Prosposify
  • Salesforce Revenue Cloud
  • FPX Intelliquip

1. Customer relationship management (CRM) tool

A CRM tool allows sales reps to effectively manage and optimize their company’s relationships and interactions with current and potential customers, regardless of the number. In addition to helping you stay connected to customers, it also streamlines critical sales processes to improve overall profitability.

Use it to learn more information about your customers, including who they are, what they want, and why they purchase your products, to increase customer satisfaction. A CRM tool also comes in handy to organize and automate business processes like marketing and business analytics.

Best CRM software tools:

  • HubSpot
  • Salesforce
  • Pipedrive
  • Oracle
  • Zoho CRM

2. Sales engagement tool

A sales engagement tool helps sales reps improve close rates by increasing the quality and volume of 1:1 interactions with prospects. It helps organizations provide a personalized touch, be it in their messaging, content, or experiences, that makes them stand out from the competition. 

92% of sales development organizations find a sales engagement platform critical to their team’s success. Similarly, you can even use it to have greater control over how your sales team interacts with customers and the kind of impression they make.

Best sales engagement tools:

  • Hoppier
  • Outreach
  • Salesloft
  • Braze
  • Clearbit

Make Hoppier your go-to customer engagement tool

3. Customer revenue optimization tools

At its core, a customer revenue optimization (CRO) tool is an evolved form of a CRM software system. It helps sales professionals increase revenue from major accounts by better aligning customer-facing efforts and functions, like marketing and customer service.

It harnesses your company’s existing knowledge to understand customer needs and provide reps with critical insights that will help them deliver outcomes fulfilling the said needs. Also, your reps can easily maintain active relationships throughout the customer lifecycle and, in turn, maximize the revenue per customer.

Not many sales organizations use a CRO tool, which can give you a solid advantage over your competitors — just ensure to choose the right tool that can capably fuel intelligent customer interactions and promote customer engagement.

Best customer revenue optimization tools:

  • Clari
  • Zomentum Grow
  • Aviso
  • Planhat
  • ClientSuccess

4. Sales prospecting tools

Sales prospecting involves identifying and creating a database of potential customers that fit your ideal customer profile or ICP. 

You have to identify the key pain points your target customer is likely experiencing, understand what motivates them, and qualify them based on whether your product meets their requirements. This is an extremely critical part of the sales process — one 40% of the sales reps find most difficult. 

Sales prospecting tools were created to remove or reduce the challenges sales reps face when evaluating a prospect’s “fit“ for their offer. Not only do they cut down on repetitive and tedious tasks, but also integrate with other sales tools (for example, a CRM) to further streamline your processes.

Best sales prospecting tools:

  • Zendesk Sell
  • Leadfeeder
  • Vainu
  • Zoominfo
  • Gong

5. Sales productivity tools

Data suggests sales professionals spend as little as 30% of their time selling. 

You’ll find them creating strategies, writing emails, scheduling and attending sales meetings, and doing paperwork. And while these are undoubtedly important activities, they don’t directly contribute to increasing sales revenue.

With the help of sales productivity tools, you can boost your sales reps’ efficiency and close more deals. How? These tools automate most of the non-selling activities, from scheduling appointments with prospects to sending personalized emails to tracking KPIs. 

They enable sales teams to act faster by building systematic, repeatable processes. Note sales productivity tools don’t put entire processes on autopilot — instead, they simplify tasks, remove the clutter, and save time.

Best sales productivity tools:

  • Calendly
  • Zoom
  • HelloSign
  • Qwilr
  • LeadIQ

6. Sales enablement tools

If you want to create a repository for your sales playbooks and marketing collateral, investing in sales enablement software is a no-brainer.

These tools allow sales reps to align sales, marketing, and customer satisfaction efforts while giving greater visibility into the sales content lifecycle. Think of it as having a single source of truth, right from your product pages to case studies.

Use the tool to facilitate better collaboration between your sales and marketing teams, as well as create compelling content that helps convert more prospects.

The end result? Improved performances and more closed deals. Even research suggests that aligning your sales and marketing activities can boost revenue by over 200%.

Best sales enablement tools: 

  • Guru
  • Dooly
  • Albacross
  • Salesforce
  • Adobe Marketo Engage

7. Sales forecasting tools

A sales forecasting tool uses quantitative methods to evaluate historical business data (think: win/loss record, closed and won deals) to generate accurate reports of expected sales revenue for a specified time period. 

You can use it to compare sales targets with archived sales vs. expected sales, followed by using the insights to set realistic sales quotas and analyze performance over time. They also help you understand critical aspects of your sales process, including:

  • what your expected revenue looks like, 
  • whether your actual sales match estimated sales 
  • which sales forecasting method gives you the most accurate results.

Considering the technical nature of these pointers, it’s highly likely your sales reps will fare better using the right tools.

Best sales forecasting tools:

  • SPOTIO
  • InsightSquared
  • Workday Adaptive Planning
  • Aviso Predict
  • Map My Customers

8. Sales payout or commission tool

Your sales compensation or sales commission is one of the biggest driving factors behind your sales rep’s performance. 

While it’s the perfect incentive to get them to work harder and earn more revenue, it can also cause displeasure and frustration among employees when not calculated properly. Luckily, this won’t be a problem in your organization if you invest in a commission system.

How? Sales managers often use a sales payout or commission tool to easily and, more importantly, accurately calculate the salaries, bonuses, and commissions of their sales reps. You can also use most of the tools to determine the value of additional incentives based on company rules if needed.

Not only does this make the whole commission calculating process less time-consuming, but it also makes it less prone to errors and more transparent, helping avoid misunderstandings. 

Best sales payout and commission tools

  • QuotaPath
  • Xactly
  • Oracle
  • Performio
  • Spiff

9. Sales training tools

Considering how sales is the very lifeblood of any business, you want to ensure your sales reps are trained in the most effective strategies and tools that will help them outsell your competition and build long-lasting relationships for future business. 

That’s exactly where sales training tools come into the picture. These tools provide reps with useful information that will make their selling more relevant to their prospect’s demands and the instructions to work tools efficiently to drive productivity. 

Use sales training tools to create well-drafted training modules (think: work instructions, videos, case studies, SOPs, and other relevant documentation) and empower and enable your sales reps to guide more customers down the sales funnel and close more deals.

Best sales training tools:

  • Brainshark
  • Scribe
  • Lessonly
  • Venngage
  • EdApp

10. Configure price quote (CPQ) tools

Next on our list of the best B2B sales tools are configure price quote (CPQ) tools that provide sales reps and self-service customers with personalized and accurate quotes for configurable products and services having tons of feature options. 

These tools present available pricing and customer data in a centralized platform that is accessible to reps in real time. Reps can then use it to tailor and share sales quotes based on client requirements.

What’s more, CPQ tools also streamline the contract process by ensuring all vital data is available at your sales rep’s fingertips whenever needed. They’ll never have to “let me get back to you” line when discussing pricing with the prospect and can make cross-selling and upselling suggestions to increase deal size.

Not only does this help reduce the sales cycle length, but also improves overall customer satisfaction.

Best configure price quote tools:

  • Conga CPQ
  • Oracle CPQ
  • Prosposify
  • Salesforce Revenue Cloud
  • FPX Intelliquip

Empower your sales reps with Hoppier 

Post-COVID, the sales landscape has changed. Prospects want creativity and engaging experiences in both a virtual and in-person setting. The good news is that you also have a diverse range of tools that can help deliver exactly that like Hoppier.

Our virtual cards allow you to bring catering, entertainment, experiences, and corporate gifts to a global audience and are the perfect incentive to entice prospects into scheduling and turning up for sales meetings. 

We've purposely kept our process swift, seamless, and easy to manage. 

Here's how you can get started in a few clicks:

  1. Create your custom program.
  2. Personalize your Hoppier virtual cards with your brand colors and company logo for an on-brand feel. 
  3. Set a spending budget for each card. Don't worry; any leftover credit will be returned to you at the end. 
  4. Decide when your guests can spend their balance. Either create a customized list of available vendors or let attendees spend their allowance anywhere they like. 
Hoppier dashboard
  1. Schedule your virtual cards to be sent via email before the meeting, event, or experience. 

What's more, Hoppier works with you to understand your needs and bring to life the kind of experience you want to deliver to your customer or prospect. If this sounds right up your alley, get started with Hoppier today to impress your prospects and drive sales.

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