You’ve planned an amazing event, with some inspirational speakers and engaging sessions. The next challenge is to get people excited about registering. Before people are willing to part with their time or money, they’ll want to make sure the event is exactly what they’re looking for.
That’s where your event website comes in.
Whether you’re hosting an in-person, virtual, or hybrid event, here are all the event details you’ll want to feature.
We’ve all been in that situation where you’ve heard about an event or maybe stumbled across some information, but there’s not enough detail to entice you to sign up. Make sure your next event website or landing page has everything your attendees want with these event details and content ideas.
People are unlikely to rave about your event to their friends or network if they don’t know what it’s called. Feature your event title, logo, and any associated imagery loud and clear on your event website header — so there’s no confusion.
Not only is having your event name or title a must-have when it comes to sharing those basic event details, but it’s a great opportunity for you to introduce your branding and reinforce your event marketing.
Another event detail you don’t want to mistake is the date. Your guests can’t show up if they don’t know when the event starts and ends.
We recommend highlighting the date and time somewhere obvious on your event details page. Include the full date, and mention the time zone if you’re hosting a virtual or hybrid event.
Like the date and time, knowing the location of the event is a prerequisite for making it there in the first place. If you haven’t released the venue yet, at least include a rough location so people can decide whether to travel or not. If you have the name, mention the venue too — along with a full address.
While your virtual event might not have a physical venue, it might have a digital one. Here’s where you can mention how the event will take place — for example, in a virtual conference hall. Guests will receive information on how to join ahead of the event.
With those key event details out the way, you can move onto something more exciting — a description of your event. This is a great opportunity to showcase exactly what you have planned, so people can decide if they’re your ideal audience or not.
It’s best to keep your event description short and sweet, as you can use other content like testimonials, videos, and benefits to encourage engagement later on. Use this space to tell people what kind of event it is, who it’s for, and why it’s happening.
Help your would-be guests figure out if there’s something worth seeing by publishing your event schedule online. This is a great way to get people talking about your event and thinking about buying — especially if you have an impressive lineup or a fun activity planned.
For larger events, organize your event schedule in a way that makes sense visually. This might be a table, or a section with dropdown menus so attendees can browse topics without your agenda taking up too much visual space.
Often, the people speaking at or hosting the event can be a big draw for your audience. If you can score a big name in your industry, or your session leader is known for their charisma and ability to inspire people, listing their names and photos here can help secure ticket sales.
Not only does this make sense for your revenue or booking numbers, but it’s super helpful for your speakers too. It’s some added publicity for them, and chances are they’ll help promote your event website or landing page too.
Although you’ll already have a simple event schedule on your website, it’s always appreciated when people can dive into more detail behind each talk, session, or activity. Set up a section on your landing page or website where you cover the basics of each session.
Your session details don’t have to be hugely in depth — just enough to help someone decide which talk they’d love to attend, or which they’re happy to miss in favor of catching up with someone for coffee. Include the session name, topic, and a few lines on what it’ll cover. If you’re running a large industry event, it’s helpful to include whether it’s aimed at beginners or experts, so people can find the perfect talk for them.
Your event details page is going to include a lot of words — there’s no way around that. Luckily, you can break up all those essential paragraphs with the help of high quality photo and video content.
Create some branded graphics and promotional videos, with footage of your speakers in action if you can. If you’ve hosted this event or a similar one before, re-use photos from that event. This is a great way to give people a taste of what they’ll experience, and feels more immersive than using stock photography or only graphics.
Sometimes people need a little nudge to help them commit to booking a ticket or registering. Create a space on your landing page, just before the call to action to register, that highlights why it’s such a valuable event to attend.
Keep this section short and to the point, and use bullet points and short sentences to share all the best reasons to sign up for your event. You could include points such as: the opportunity to hear from a specific speaker, access to an exclusive preview, learn a new skill, or get unrivaled opportunities to make connections in your industry.
You can spend forever carefully crafting your website copy, but real life testimonials can be a game-changer in helping you turn those passive readers into attendees.
Ask previous attendees, speakers, and sponsors to contribute a short testimonial for your event website. You could showcase these with text and a headshot on your landing page, or craft them together into an encouraging promotional video.
This is one of the most crucial event details out there — how you can register or buy tickets for your event. Whether it’s a virtual event with free tickets, or an in-person conference with multiple ticket types, it needs to be clear how people can register.
Embed information about tickets, pricing, and your registration form on your website, or include a button that links out to this information somewhere else — like on an event ticketing platform. Make it as smooth as possible for someone to RSVP or make a ticket purchase.
Sometimes we’ll stumble upon an event that’s not right for us, but is perfect for someone we know. Give people an easy way to recommend your event to a friend with a refer a friend button or link.
Find a way to integrate a sharing link on your event landing page, so people can share via DM, on social media, or by email to someone in their network. You could also include this information in a confirmation email, so they can let their friend know they’re already signed up.
The main focus of your event is on the schedule, talks, and speakers themselves — but experience counts for a lot too. Level up your event experience by offering your attendees incentives for signing up, showing up, and taking part.
Use a tool like Hoppier to send virtual gift cards to attendees for taking actions related to your event. Create a gamification system where they can earn points by engaging, referring others, engaging in sessions, and other actions. Then, they can turn those points into a gift card reward.
If your sales writing and great photos haven’t taken someone in yet, they might be curious about registering if they learn more about the history behind your company and your event. Include a small section that talks about how this event came to be.
Tell your would-be attendees all about the reasons behind your event — maybe you discovered a learning gap in your industry, or you saw an opportunity to create connections between people. Recount wins from past events in the series, and share good news stories that happened as a result of your efforts. These are all things that can encourage someone to “buy in” to your event series or brand.
You don’t just create an event website and it stays that way forever. Events are constantly changing, whether that’s due to forces beyond your control or because you’ve signed an amazing new speaker.
Create a space on your event details page to share the latest news and updates. That way, your guests and potential guests always have the latest details. If you’re sharing a major update that affects your attendees, be sure to send them an email too so they don’t miss it.
One of the best things about both virtual and in-person events is the opportunity to meet new people, talk, and get to know each other. Introduce your event attendees early by inviting them to get involved with your social media community.
Share links to your social media channels, private forum, Facebook group, Discord server, or wherever else your community hangs out. Encourage event attendees to sign up and join in. Displaying a gallery of social media photos on your event website works great too, especially if you have an event hashtag that you’re using.
They’re supporting your event, and it’s often part of your sponsorship or partner packages, so make sure there’s room for your partner logos on your event details page or landing page.
This is a super way to shout about the great companies that support you, and invite some extra coverage from them too. You could even create a dedicated section or page to thank your event sponsors and partners for their contributions.
If you’re at the early stages of planning an event or you haven’t completed your schedule yet, you might be able to bring some great names onboard with a “how to get involved” section.
Letting your website visitors know how they can get involved is a great way to find amazing new talent, whether that’s to partner with you on the project or lend their support by sharing promotional content.
For events that are part of a series, don’t forget to list future event dates on your main event details page. Not everyone will be able to make the date of your next one, but they might sign up for a future event instead.
Create an events calendar or list upcoming events somewhere on your event website or landing page. Encourage people to express an interest or register early, so you can start planning early based on how many attendees you have signed up.
Every event is completely unique, which means your audience might have questions that just aren’t covered in these main event details sections. Make space for an FAQ section at the end of your event page, or a dedicated page on your event website.
Gather frequently asked questions from your audience and share your responses here. This could include information about what food is available, how they access your virtual event, or whether there’s a discount available for multiple bookings. Answer as many as you can here, as it saves them (and your customer support team) valuable time.
If you have a website, you should already have the basic policies covered — like a privacy policy and terms of service. For your upcoming event, you might want to add a few extras — like a refund policy, or a statement on what happens if there’s bad weather or a major interruption to connectivity.
Add any relevant policies to separate pages on your website and link to them in the footer of your event details page. This makes them easy to find if anyone wants to read them.
Last but not least, give your audience a way to get in touch with you if they have any questions about your next event. Without this, they might take their money elsewhere or get a less direct answer via your social media team.
Include information like an email address and phone number of someone that can help them right away. Avoid a generic number, unless you’re a small team and they can easily reach someone that knows about the event. Your goal is to answer their query quickly, confidently, and helpfully — so they’re more encouraged to book.
We all love those little extras that you get with an in-person, hybrid, or virtual event. Things like goodie bags, discounts, fresh lunch, and specialty coffee are all great perks to have that can encourage people to register, turn up, and engage with your event.
If you’re looking for new ways to engage your audience, try Hoppier. With our platform you can email virtual credit cards to your attendees to use for a whole range of exciting, immersive experiences — whether you’re gathering in person or on a video call.
Set up a program, then customize your virtual card with your event’s brand colors and logo. Set a spending limit, choose your vendors or leave them open, and decide when the card can be used. It’s a super swift process that’s designed to make this part of your event management job easier.
You can use Hoppier virtual cards for lots of engaging experiences at your virtual, hybrid, and in-person events. Send your attendees a card so they can order takeout for your virtual convention, or as a gift as part of a virtual event bag. You could also use them as reward cards as part of a fun gamification experience.
Events are all about the experience, and the best event organizers know that starts right from the beginning of the process. Use these event details ideas to help you transform your event website from bland to interesting, with everything your potential attendees need.
One of the best ways to create a fun event that people want to get involved with is through perks and experiences like we’ve mentioned above. For more ideas, check out our webinar on how to create memorable and engaging virtual events. It’s full of tips and inspiration from seasoned event experts that you can bring to your own events.
Ready to 2x your global engagement at your next event, with Ox stress?
Make Hoppier your unfair advantage today, schedule a demo
Ready to 2x your global engagement at your next event, with Ox stress?
Make Hoppier your unfair advantage today, schedule a demo
Ready to 2x your global engagement at your next event, with Ox stress?
Make Hoppier your unfair advantage today, schedule a demo
Ready to 2x your global engagement at your next event, with Ox stress?
Make Hoppier your unfair advantage today, schedule a demo
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