33 Proven Tactics for High-Engagement Virtual Marketing Events
It's hard out here for an event marketer.
Even if you convince your target audience to register, the typical price of a virtual event — a big, fat $0 — means they won't lose anything if they don't show.
And there's no need to attend at all if would-be guests think they can download the recording after the event. With so little at stake, your audience may treat your virtual events like a cheap commodity.
But, if you create enough value, you can engage your audience across your entire event life cycle — from registrations to attendance to follow-up sales calls.
Here are 33 proven tactics to drive engagement before, during, and after your event.